Desert Air
Mechanical
SDR agent and website rebuild for a Phoenix HVAC company
Overview
The Problem
Desert Air had a website that looked like it was built in 2012. They were getting leads from Google but losing them at the site. Their outreach was word-of-mouth only. The owner was turning down jobs in summer because he had no pipeline for the slow months. He needed a site that converted and a system that kept leads flowing year-round.
What We Built
Website rebuilt from scratch
Mobile-first, fast-loading site showcasing services, reviews, and a clear booking CTA. PageSpeed went from 28 to 94.
Targeted lead sourcing
Apollo.io pulling property managers, general contractors, and commercial building owners in the Phoenix metro. Filtered by company size and industry.
AI-personalized outreach
Claude writes emails that reference each prospect's specific properties or projects. Every email feels like it was written by someone who did their homework.
5-email sequence with smart follow-up
21-day campaign through Instantly. Reply classification routes interested leads to the owner's phone immediately.
Client Feedback
"I went from hoping the phone would ring to having a system that puts jobs on my calendar. The site looks like a real company now, not something my nephew built. And the emails actually sound like me."
By the Numbers
(up from 28)
Steps
Window
Categories