Case Study

Bright Dental Co

Website redesign and AI chatbot for a Scottsdale dental practice

Client
Bright Dental Co
Industry
Dental / Healthcare
Services
Website Redesign + AI Chatbot
Timeline
10 Days
Stack
n8n Chatbase Google Sheets Claude AI Custom HTML/CSS

A practice that looked like every other dentist in Scottsdale

Bright Dental was running on a generic template site from a dental marketing mill. It looked like every other dentist in Scottsdale. They were losing new patients to competitors with better online presence. After hours, potential patients would visit the site, see no way to get answers, and bounce. The front desk was spending 2+ hours a day answering the same questions about insurance, pricing, and availability.


Four pieces. One cohesive system.

01
Custom site that stands out

Clean, modern design built for conversions. Showcases services, team photos, and reviews prominently. PageSpeed from 31 to 97. Mobile-first for patients searching on their phones.

02
AI receptionist chatbot

Trained on Bright Dental's services, pricing, insurance accepted, and FAQs. Answers patient questions 24/7. Books appointments directly into the calendar.

03
Lead capture automation

Every chat interaction logged to Google Sheets. New patient inquiries trigger an instant notification to the front desk. No lead falls through the cracks.

04
After-hours conversion

The chatbot handles 40% of inquiries outside business hours. Patients who would have bounced now book appointments at 10pm on a Tuesday.


"Our old site was embarrassing. Now patients actually compliment it. The chatbot handles the questions my front desk was drowning in. We booked 12 new patients in the first two weeks just from after-hours chat."

Dr. Sarah Chen / Owner, Bright Dental Co

Numbers that matter

97
PageSpeed Score (from 31)
24/7
AI Availability
40%
After-Hours Inquiries Handled
12
New Patients, Week 1-2

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